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Welcome to the CPA Life Podcast

Public accounting is at a crossroads. After 150 years of “we’ve always done it that way,” the profession faces a talent crisis driven by fewer graduates, rising costs, unsustainable work expectations, and a leadership population nearing retirement.

The solution isn’t more of the same.

Join us as we talk to industry insiders who challenged conventional wisdom by rethinking work arrangements, prioritizing wellbeing, and meeting people where they are. They looked at the burnout, stress, and talent exodus and said: “There’s Got To Be a Better Way!”

The difference? They stepped out to FIND IT.

Listen to us on your favorite PODCASTING platform

accounting
Accounting
companyculture
cpa
CPA
culture
FirmBuilding
FirmCulture
firmdevelopment
firmmanagement
leadership
niche
remotework
remoteworking
staffing
Staffing
subscriptionmodel
valuebilling
worklifebalance
WorkLifeBalance

The Value of Understanding What Clients Want with Geraldine Carter

August 30, 2023

Host John Randolph continues his thought-provoking conversation with Geraldine Carter about transforming accounting firms on Episode 20 of CPA Life. Geraldine stresses the importance of understanding what clients truly value, explaining that all too often, clients don’t actually understand the product you’re selling them. She also takes issue with the oft-heard refrain that “CPAs are risk-averse,” arguing that in fact, CPAs take calculated risks all the time, and they take unnecessary risks through inaction. Part two of the discussion is full of big ideas to help you build a thriving and fulfilling practice.

Working Smarter, Not Harder: Business Coaching with Geraldine Carter

August 23, 2023

Geraldine Carter’s background in engineering and adventure travel informs her gusto and skill for identifying and solving problems, and her experience in founding her own business led her to realize the challenges many CPAs face as business owners themselves. She talks to John Randolph on part 1 of this two-part episode of CPA Life about those challenges, and her coaching of CPAs on how to simplify their practices, focus on value creation, and get their hours and stress under control. Geraldine provides practical advice on harnessing the benefits of narrowing your focus through specialization or niching, such as higher margins and an easier workload.

Contact

Benaiah Consulting Group. LLC
2499 VZ County Road 1604
Grand Saline, Texas 75140
Phone 903-962-2825
Email info@benaiahcg.com

Hours

Mon–Fri: 9am–5pm
Listen to our Podcast, CPA Life, at Libsyn
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