John Randolph resumes his conversation with Jason Blumer of Thriveal and Blumer CPAs on Episode 39 of CPA Life. Continuing their focus on strategies for firm growth, they tackle the complex problem of team management in the modern, often remote-based accounting world, stressing that leadership comes from the relationship leaders have with their charges, and that time spent cultivating that relationship has a far better return on investment in most cases than client work. Niching also plays a key role in maximizing any firm’s potential, while often being a rewarding, interesting path to take.

The tables are turned as CPA Life producer Justin Grant takes the role of host to interview John Randolph, founder and principal of Benaiah Consulting Group—not just your regular host!—on Episode 32. John delves into his history in the recruiting and accounting space and the lessons he’s learned from his vast and diverse experience: the importance of finding a niche, the role of private equity in firm growth, the impact of company culture on the employee experience, and more. Through it all, John stresses that the niche he has determined is best for him and Benaiah is serving small, local CPA firms, because the passion he has for helping those firms succeed is something that can’t be duplicated.

Randy Crabtree is an Accounting Today Top 100 Influencer, the co-founder of Tri-Merit Specialty Tax, and the host of The Unique CPA podcast. On part one of a two part conversation, he joins John Randolph on Episode 29 of CPA Life to talk about the benefits of a niche focus within a firm and the good that comes from being intentional in creating a place people want to work. Related to these elements are allowing remote work, using value-based billing, and maintaining a strong company culture during a firm’s growth—one that makes people feel valued and like more than just a cog in a wheel.

Zane Stevens co-founded Protea Financial, an accounting firm focused on the wine industry, and it was remote from the beginning. He talks to John Randolph on Episode 18 of CPA Life about how this allowed him to treat employees like adults and provide flexibility in their roles. He also emphasizes the benefits of niche focus, arguing that firms that try to be everything to everyone often underdeliver. Zane notes that communication is often the biggest challenge for remote teams, requiring purposeful structures and frequent adjustments. Still, he finds that remote work allows for more precise, focused conversations and improved productivity.