DID YOU KNOW…

In a recent survey of 487 currently employed public accounting professionals, we posed one simple question - “If you were looking for a new position, would you respond to a job post for another CPA firm?”

Their response? 

84.6% of those surveyed replied, “NO.” 

To those that responded “NO,” we followed up with another simple question - “Why?”

• 38% - Work-Life Balance
• 23% - Too Big of a Focus On Billings vs. Client Service
• 22% - Don’t Like Public Accounting
• 18% - Other

As an owner, partner, or hiring leader within a Locally-Owned CPA firm, you may ask, “why should that matter to me?” Here are a few reasons:

• For every 10 qualified candidates in the market, only one to two will respond to your job posting.
• Of the eight to nine that will not reply to your job post, their reasons for potentially leaving public accounting, have nothing to do with the role they are in or the work they do.
• It has everything to do with WHERE they do what they do, not WHAT they do.
• Who is your Brand Ambassador to reach those potential candidates that you can offer a better environment, culture, and opportunity vs. their current firm?

At Benaiah Consulting Group, our laser-focused approach to serving the needs of Locally-Owned CPA firms puts us in an extremely unique position.

As the only firm in the country dedicated to serving the needs of firms like yours, we don’t take “I want out of public accounting” at face value.

Our recruiters dig into the WHY behind the candidate’s thought process. It’s done with the statistical understanding mentioned above that almost two-thirds of those prospects would stay in public accounting if they saw a better work-life balance or a focus on client service vs. solely on utilization rate.

Our challenge is to get those diamonds in the rough to see that! 

Other recruiting firms that work positions across multiple industries and corporations have hundreds of other non-CPA firm roles to discuss with those candidates. When they hear “I want out of public accounting,” they immediately start putting industry accounting roles in front of those candidates.

That simple move immediately removes the possibility of you ever seeing those candidates. 

Since 2018, 38% of our firm’s placements have come from candidates that started by saying “I want out of public accounting.” 

93% of them are still in public accounting today.

“Basically, take everything you think you know about working with a recruiting firm & throw it out the window. John took our needs and the needs of the candidates and made sure it was a great fit across the board. Benaiah Consulting Group is one of the best recruiting companies we have every come across. ” - Ashley H. - Operations Supervisor

“John was great. He listened to our needs and kept us updated on status and progress from start to finish. It was one of the easiest and most enjoyable recruiting processes we’ve encountered.” - Ron T. - Managing Partner