Veteran accounting journalist and consultant Seth Feinberg rejoins John Randolph for part two of their conversation on Episode 49 of CPA Life. They pick back up on the closing theme of the first episode, that accounting’s image problem is largely self-made, and changes need to be made to solve the pipeline issues and other pressing matters within the profession at the macro level. Seth also touches on more focused topics: purposeful marketing in the social media age, the importance of firm culture, and the necessity of stressing the value accountants bring to their clients. The thread throughout Seth’s insights is one of authenticity and trust: Two things that are vital in ensuring any individual accountant’s—or any firm’s—success in the market.