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Welcome to the CPA Life Podcast

The Public Accounting, Consulting and Advisory space is at a critical crossroad. 

After almost 150 years of “we’ve always done it that way” reasoning, the industry is facing a crisis like it never has before. 

Between a significant reduction in accounting graduates in the last decade, a firm ownership population that is at or fast approaching retirement age, a 150-hour requirement to sit for the exam which can add several thousand dollars to the already large debt load a graduate starts their career with – add to that the work hours expectations placed on employees by most large, national firms vs. adjacent industries offering more compensation, and it’s clear to see changes are a must! 

Join us here as we talk to industry insiders and firm leaders that are going against the grain and addressing many of these challenges head on while building forward-thinking, solutions-focused firms.

Like many of you, these firm leaders made the statement that most staff and senior associates have made over a beer or glass of wine after pulling an end-of-season all-nighter – “There’s Got To Be a Better Way!”

The difference?

These folks stepped out to find that BETTER WAY.  

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Transformative Storytelling: Guiding Your Narrative with Jeff Bartsch

June 5, 2024

Jeff Bartsch began his career in Hollywood before founding Story Greenlight, where he coaches CPA firms on how best to present the story of who they are. He joins John Randolph on Episode 40 of CPA Life, part one of a two part episode, to discuss how accounting professionals can differentiate themselves through communication and thought leadership, stressing the power of storytelling. Jeff emphasizes the importance of connecting with others and elevating messages from the ordinary to the extraordinary, highlighting the role of storytelling in creating trust and empathy. He provides insights into how to become an effective thought leader, also touching on the process of mastering skills and conveying messages authentically.

Contact

Benaiah Consulting Group
291 Private Road 5112
Grand Saline, Texas
Phone 903-962-2825
Email info@benaiahcg.com

Hours

Mon–Fri: 9am–5pm
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