BENAIAH CONSULTING GROUP
  • Home
  • About
  • For Employers
  • For Candidates
  • Open Positions
  • Podcast

Welcome to the CPA Life Podcast

Public accounting is at a crossroads. After 150 years of “we’ve always done it that way,” the profession faces a talent crisis driven by fewer graduates, rising costs, unsustainable work expectations, and a leadership population nearing retirement.

The solution isn’t more of the same.

Join us as we talk to industry insiders who challenged conventional wisdom by rethinking work arrangements, prioritizing wellbeing, and meeting people where they are. They looked at the burnout, stress, and talent exodus and said: “There’s Got To Be a Better Way!”

The difference? They stepped out to FIND IT.

Listen to us on your favorite PODCASTING platform

accounting
Accounting
companyculture
cpa
CPA
culture
FirmBuilding
FirmCulture
firmdevelopment
firmmanagement
leadership
niche
remotework
remoteworking
staffing
Staffing
subscriptionmodel
valuebilling
worklifebalance
WorkLifeBalance

The Value of Understanding What Clients Want with Geraldine Carter

August 30, 2023

Host John Randolph continues his thought-provoking conversation with Geraldine Carter about transforming accounting firms on Episode 20 of CPA Life. Geraldine stresses the importance of understanding what clients truly value, explaining that all too often, clients don’t actually understand the product you’re selling them. She also takes issue with the oft-heard refrain that “CPAs are risk-averse,” arguing that in fact, CPAs take calculated risks all the time, and they take unnecessary risks through inaction. Part two of the discussion is full of big ideas to help you build a thriving and fulfilling practice.

Contact

Benaiah Consulting Group. LLC
2499 VZ County Road 1604
Grand Saline, Texas 75140
Phone 903-962-2825
Email info@benaiahcg.com

Hours

Mon–Fri: 9am–5pm
Listen to our Podcast, CPA Life, at Libsyn
© 2026 BENAIAH CONSULTING GROUP Powered by Jottful