In Part 2 of this special CPA Life episode, John Randolph returns as the guest to talk to producer Justin Grant about many of the key concepts in talent acquisition and advisory that CPA firms simply don’t know that they don’t know. John explains this as the basis behind his Talent + Advisory model, which integrates value-based pricing, strategic discussions, managing a firm’s talent brand, online reputation management, the importance of relationships in accounting, and more. Above all, it is clear that just like an accounting client needs a partner in a firm that works with them on a recurring basis, so does an accounting firm need a partner that works with them to get to the root of their staffing needs and goals.

When Marcus Dillon of Dillon Business Advisors first branched out from his career, which included a stint with a Big Four firm, he realized that he had “recreated the monster” that sucked away all his time and energy in his new venture. Because his goal had been to take control of his life by doing things differently as a business owner, he took stock of what had happened and made the adjustments necessary to take the pressure off himself and his employees. This included saying no to old and new clients alike, divorcing the ideas of “work” and “business,” and ensuring his employees, many of whom work part-time, had the ability to properly balance their lives with their work, too. He has continued to utilize that philosophy to build DBA into the