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Welcome to the CPA Life Podcast

Public accounting is at a crossroads. After 150 years of “we’ve always done it that way,” the profession faces a talent crisis driven by fewer graduates, rising costs, unsustainable work expectations, and a leadership population nearing retirement.

The solution isn’t more of the same.

Join us as we talk to industry insiders who challenged conventional wisdom by rethinking work arrangements, prioritizing wellbeing, and meeting people where they are. They looked at the burnout, stress, and talent exodus and said: “There’s Got To Be a Better Way!”

The difference? They stepped out to FIND IT.

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accounting
Accounting
companyculture
cpa
CPA
culture
FirmBuilding
FirmCulture
firmdevelopment
leadership
niche
remotework
remoteworking
staffing
Staffing
subscriptionmodel
Talent
valuebilling
worklifebalance
WorkLifeBalance

Elevating Your Brand Through Story with Jeff Bartsch

June 12, 2024

On Episode 41 of CPA Life, rejoin host John Randolph for part two of his conversation with Jeff Bartsch of Story Greenlight, as they delve deeper into the significance of storytelling within the accounting industry. Learn about the impact of crafting authentic narratives about you and your firm, and discover the benefits of being personal and intentional in your communication, with a focus on social media and creating human connection. Jeff shares invaluable insights into the learning processes of accounting professionals, revealing how embracing storytelling can elevate your firm’s internal and external branding.

Contact

Benaiah Consulting Group. LLC
2499 VZ County Road 1604
Grand Saline, Texas 75140
Phone 903-962-2825
Email info@benaiahcg.com

Hours

Mon–Fri: 9am–5pm
Listen to our Podcast, CPA Life, at Libsyn
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