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Welcome to the CPA Life Podcast

The Public Accounting, Consulting and Advisory space is at a critical crossroad. 

After almost 150 years of “we’ve always done it that way” reasoning, the industry is facing a crisis like it never has before. 

Between a significant reduction in accounting graduates in the last decade, a firm ownership population that is at or fast approaching retirement age, a 150-hour requirement to sit for the exam which can add several thousand dollars to the already large debt load a graduate starts their career with – add to that the work hours expectations placed on employees by most large, national firms vs. adjacent industries offering more compensation, and it’s clear to see changes are a must! 

Join us here as we talk to industry insiders and firm leaders that are going against the grain and addressing many of these challenges head on while building forward-thinking, solutions-focused firms.

Like many of you, these firm leaders made the statement that most staff and senior associates have made over a beer or glass of wine after pulling an end-of-season all-nighter – “There’s Got To Be a Better Way!”

The difference?

These folks stepped out to find that BETTER WAY.  

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Our Latest Episodes

accounting
Accounting
companyculture
cpa
CPA
culture
employeecentric
FirmBuilding
firmdevelopment
firmmanagement
leadership
niche
remotework
remoteworking
staffing
Staffing
subscriptionmodel
valuebilling
worklifebalance
WorkLifeBalance

Modern Accounting Challenges: Tech and the Human Element with Chris Papin

October 2, 2024

Chris Papin returns to CPA Life’s Episode 51 for Part 2 of his conversation with host John Randolph. Their discussion shifts focus towards effective communication, training, and adapting to new technologies in accounting firms. Touching on the challenge inherent in teaching communication skills in a technical field like accounting, Chris stresses the importance of aligning that pedagogy with both internal and client expectations. But underscoring everything, most importantly, is the human element, something that cannot and will not ever be provided by the tech tools that accountants nevertheless need to adopt. Indeed, fostering those connections has been made easier through technology, and they will be more important than ever as the profession continues to evolve.

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Technology and Flexibility: Keys to the Profession with Chris Papin

September 25, 2024

CPA Life’s 50 episode milestone marks the beginning of a conversation between John Randolph and Chris Papin, owner and founder of Papin CPA in Edmond, Oklahoma. Discussing the transition from traditional to modern CPA practices, Chris prioritizes sustainability, employee well-being, and client needs. He shares insights into his firm’s growth, innovation in technology, and the challenges of balancing technical skills with client-facing roles. Looking to flexibility as a way to bridge those areas, Chris has looked to unorthodox schedules, remote work, and offshoring as solutions as he’s overseen his payroll doubling in size. Don’t miss part 1 of this two part discussion on how embracing modern practices and technological advancements can help you foster a successful firm th

Culture, Content and Compensation: Driving Success with Seth Fineberg

September 11, 2024

Veteran accounting journalist and consultant Seth Feinberg rejoins John Randolph for part two of their conversation on Episode 49 of CPA Life. They pick back up on the closing theme of the first episode, that accounting’s image problem is largely self-made, and changes need to be made to solve the pipeline issues and other pressing matters within the profession at the macro level. Seth also touches on more focused topics: purposeful marketing in the social media age, the importance of firm culture, and the necessity of stressing the value accountants bring to their clients. The thread throughout Seth’s insights is one of authenticity and trust: Two things that are vital in ensuring any individual accountant’s—or any firm’s—success in the market.

Going Beyond the Numbers with Seth Fineberg

September 4, 2024

Seth Fineberg spent more than 20 years as an accounting journalist before founding Accountants Forward and consulting with professionals looking to improve their firm and career prospects. He and host John Randolph engage in part one of a dynamic conversation on Episode 48 of CPA Life, centered around going beyond raw numbers and looking at the reality of the landscape in public accounting. Emphasizing the need for cultural change and the importance of work-life balance, Seth highlights the profession’s shift towards more holistic development, including mental health and leadership, a shift which John states had to happen given the unique environment younger generations have grown up in. Seth makes conferences a focal point, Bridging the Gap in particular, which is where he p

The Power of Intentionality with Jeremy Clopton and Heath Alloway

August 21, 2024

Part 2 of John Randolph’s special episode featuring Jeremy Clopton and Heath Alloway of Upstream Academy and the Upstream Leader Podcast continues, as the trio pick up their discussion of intentionality, a theme which runs through so many threads in the accounting profession. Intentionality is central to their discussions about creating firm culture, the value of deliberate planning, and the importance of effective mentorship. They emphasize that meaningful relationships and culture require intentional effort, even in a post-pandemic, hybrid work environment, also highlighting the importance of focusing on the right work, the right clients, and the right leadership style, best achieved through coaching and feedback. Among the ways to implement these themes successfully is by maintaini

Leadership and Innovation in the Profession with Jeremy Clopton & Heath Alloway

August 14, 2024

Jeremy Clopton and Heath Alloway of Upstream Academy and The Upstream Leader Podcast join host John Randolph to discuss innovation and sustainable careers in public accounting on Episode 46, part one of a special two part episode. As influential thought leaders with more than a quarter of a century of accounting experience between them, Jeremy and Heath stress the importance of intentional leadership, creating a vision and culture that you actually stick to, and fostering a sense of community within your firm. John brings insights that connect with his Talent + Advisory offering, particularly focusing on the need for intentionality in leadership. They all emphasize how important it is for leaders to take ownership, be purposeful, and connect with their teams to drive engagement and succ

Employee Experience and Private Equity: Navigating Change with Anshul Chawla

July 31, 2024

Episode 45 of the CPA Life Podcast features Anshul Chawla, Director of Corporate Development at Chawla & Chawla, PC, in conversation with John Randolph about his journey through public accounting and private equity. From working at Big Four firms and a private equity firm to returning to his family-run CPA firm after experience gained there as a child, Anshul discusses modernizing the firm, enhancing employee experience, the value of communication, and integrating younger talent. He also provides insights on navigating the influx of private equity into the profession, emphasizing the importance of maintaining firm culture amidst the potential for such rapid growth and change.

The Future of Accounting: Leadership and Culture with Liz Farr

July 17, 2024

Liz Farr has had a remarkable life’s journey from a childhood where she learned accounting principles, to many years later taking a tax preparation class, then working as an accountant navigating chaotic tax seasons, to finally, becoming a successful ghostwriter and podcast host. Join John Randolph on Episode 44 of CPA Life as he gleans insights from Liz’s time in and around the accounting profession. She shares insights on modern accounting challenges, talent issues, and innovative practices for sustainable, people-centric firms in today’s world.

Transform Public Accounting: Continuing the Conversation with Ron Baker

July 3, 2024

John Randolph and Ron Baker dive back into part 2 of their discussion on Episode 43 of CPA Life, covering the challenges faced by CPAs, such as the moral injury the profession inflicts, the shift from fee-for-service to the subscription model, client advisory services, and more. They discuss the importance of niche expertise, the value of transformations over transactional services, and strategies for retaining talent in your firm. Discover how advisory services are evolving and the potential for the subscription-based model to elevate the profession, with insights on improving the profession while enhancing client relationships.

The Trailblazer of Modern Accounting: Ron Baker

June 26, 2024

Ron Baker is a pioneer in the field of modern accounting. He joins John Randolph for this first installment of a special two part episode of CPA Life, and the two delve deep into the groundbreaking topics of value and subscription-based pricing and client advisory services that are reshaping the landscape of public accounting. An advocate for getting free of traditional timekeeping since 1989, Ron has written eight books on this and other topics, and given his experience at a Big Four firm early in his career, he soon realized that the underpinnings of the issues facing the profession all come back to keeping time, what he calls “plunging a ruler into the oven to check the temperature—it’s the wrong measuring stick.” 

Elevating Your Brand Through Story with Jeff Bartsch

June 12, 2024

On Episode 41 of CPA Life, rejoin host John Randolph for part two of his conversation with Jeff Bartsch of Story Greenlight, as they delve deeper into the significance of storytelling within the accounting industry. Learn about the impact of crafting authentic narratives about you and your firm, and discover the benefits of being personal and intentional in your communication, with a focus on social media and creating human connection. Jeff shares invaluable insights into the learning processes of accounting professionals, revealing how embracing storytelling can elevate your firm’s internal and external branding.

Transformative Storytelling: Guiding Your Narrative with Jeff Bartsch

June 5, 2024

Jeff Bartsch began his career in Hollywood before founding Story Greenlight, where he coaches CPA firms on how best to present the story of who they are. He joins John Randolph on Episode 40 of CPA Life, part one of a two part episode, to discuss how accounting professionals can differentiate themselves through communication and thought leadership, stressing the power of storytelling. Jeff emphasizes the importance of connecting with others and elevating messages from the ordinary to the extraordinary, highlighting the role of storytelling in creating trust and empathy. He provides insights into how to become an effective thought leader, also touching on the process of mastering skills and conveying messages authentically.

Reimagine Your Firm: Leading Through Challenges with Jason Blumer

May 22, 2024

John Randolph resumes his conversation with Jason Blumer of Thriveal and Blumer CPAs on Episode 39 of CPA Life. Continuing their focus on strategies for firm growth, they tackle the complex problem of team management in the modern, often remote-based accounting world, stressing that leadership comes from the relationship leaders have with their charges, and that time spent cultivating that relationship has a far better return on investment in most cases than client work. Niching also plays a key role in maximizing any firm’s potential, while often being a rewarding, interesting path to take.

Embracing Transformation: Intentional Leadership with Jason Blumer

May 15, 2024

Jason Blumer, CEO of Blumer CPAs and Thriveal, joins John Randolph for part one of their conversation on Episode 38 of CPA Life. Discussing his journey of building a sustainable CPA firm and the importance of intentional leadership, Jason explains that he made a lot of mistakes and had a lot of wrong ideas about entrepreneurship, which informs his desire to guide entrepreneurs with intentionality so they don’t make those same mistakes. Jason stresses, and John agrees, that community-driven culture is a key to firm growth and employee satisfaction, the details of which they discuss at length, with a lead-in to part two, which airs May 22nd, 2024.

Create True Culture and Watch Your Firm Excel with Jennifer Wilson

May 1, 2024

Jennifer Wilson of ConvergenceCoaching returns for part 2 of her conversation with John Randolph on Episode 37 of CPA Life. She delves into the intricacies of employee motivation, hiring practices, and compensation in CPA firms, and they discuss the vital role culture plays in everything a firm does, from hiring, to acquisitions, to turnover. Jen highlights the importance of learning from cultural mistakes, with John pointing out the rose-colored glasses that certain clients and partnerships can impart. Jen, a member of the National Pipeline Advisory Group, encourages those in the accounting profession to have their say by completing the group’s survey, which closes May 3rd, 2024.

Paving the Way for the Accounting Pipeline with Jennifer Wilson

April 24, 2024

John Randolph welcomes Jennifer Wilson to a two part conversation starting with CPA Life episode 36. Jennifer discusses her journey from BDO to founding ConvergenceCoaching, her deep history of driving technological innovation in business and accounting, and her understanding of the evolution of and challenges within the accounting industry. With a focus on the dynamics of remote work, they also explore the importance of establishing a compelling mission which your employees can feel like they are a part of, and which Jennifer says is exactly the salve needed to soothe the problems in the accounting pipeline. A member of the National Pipeline Advisory Group, Jen explains its role in trying to solve the pipeline problem, which she will delve into further in part two.

The Need for Progressive Vision with David Hartley

April 10, 2024

Host John Randolph continues his conversation with David Hartley on Episode 35 of CPA Life. They delve into ditching billable hours in favor of value billing, the potential for AI to vastly improve efficiency within CPA firms, and the importance of recruiting the next generation through values that appeal to them. Innovation is a key focus according to David, host of the But Who’s Counting? podcast, who has plenty of insight into what’s coming for firms around the country and the globe and what firm leaders need to harness now to prepare for the future.

Steering Your Firm’s Ship: Future Transition with David Hartley

March 27, 2024

David Hartley joined Anders CPAs + Advisors when they were looking to establish an Advisory practice, demonstrating how even a large firm can “steer its ship” in an active, anticipatory way. David talks to John Randolph on Episode 34 of CPA Life in part 1 of their two part conversation about the strategic planning and growth of the Advisory practice under his watch, and David delves into how to have a forward-thinking approach, remote work experiences, and strategies for managing both remote and in-office work models. He touches on the future of the CPA profession, the importance of continuous learning, the impact of client relationships, and the importance of culling clients that are no longer a good fit for where your firm is today.

Framing Your Narrative: Building the Best Firm You Can with John Randolph

March 13, 2024

In Part 2 of this special CPA Life episode, John Randolph returns as the guest to talk to producer Justin Grant about many of the key concepts in talent acquisition and advisory that CPA firms simply don’t know that they don’t know. John explains this as the basis behind his Talent + Advisory model, which integrates value-based pricing, strategic discussions, managing a firm’s talent brand, online reputation management, the importance of relationships in accounting, and more. Above all, it is clear that just like an accounting client needs a partner in a firm that works with them on a recurring basis, so does an accounting firm need a partner that works with them to get to the root of their staffing needs and goals.

Taking a Look Back at Season 1 with John Randolph

February 28, 2024

The tables are turned as CPA Life producer Justin Grant takes the role of host to interview John Randolph, founder and principal of Benaiah Consulting Group—not just your regular host!—on Episode 32. John delves into his history in the recruiting and accounting space and the lessons he’s learned from his vast and diverse experience: the importance of finding a niche, the role of private equity in firm growth, the impact of company culture on the employee experience, and more. Through it all, John stresses that the niche he has determined is best for him and Benaiah is serving small, local CPA firms, because the passion he has for helping those firms succeed is something that can’t be duplicated.

The Intersection of Tech and Faith: True Firm Leadership with Marcus Mire

February 14, 2024

Marcus Mire is the founder of Mire Group CPAs and the host of the Make It Count podcast. He joins John Randolph for Episode 31 of CPA Life to discuss the impact of cloud accounting on his accounting practice, the effect of COVID-19 on firm operations, and more. Marcus shares his advice for new firm owners and talks about the growth and core values of the Mire Group, exploring the transition to a subscription-based model, community involvement, and the role of faith-based leadership.

Leading the Way on Non-Traditional Management with Randy Crabtree

January 31, 2024

John Randolph finishes his conversation with Accounting Today Top 100 influencer Randy Crabtree on Episode 30 of CPA Life, where they discuss non-traditional leadership in remote, but also in-office culture, the importance of building relationships, and of making your people understand you care about them as human beings. They both delve into the financial advantage imparted by low turnover due to healthy employee work-life balance and the power of saying “no.” They round out their chat by discussing the benefits to firm leaders of letting others do the things you do best, while leaders stay in their lanes, out of the way.

Caring for Your People: Creating a Culture with Randy Crabtree

January 17, 2024

Randy Crabtree is an Accounting Today Top 100 Influencer, the co-founder of Tri-Merit Specialty Tax, and the host of The Unique CPA podcast. On part one of a two part conversation, he joins John Randolph on Episode 29 of CPA Life to talk about the benefits of a niche focus within a firm and the good that comes from being intentional in creating a place people want to work. Related to these elements are allowing remote work, using value-based billing, and maintaining a strong company culture during a firm’s growth—one that makes people feel valued and like more than just a cog in a wheel.

Beyond Billable Hours: Building for the Future with Mike Payne

January 3, 2024

Mike Payne of BOSS Advisors rejoins host John Randolph for part two of their conversation about building a modern CPA firm on Episode 28 of CPA Life. They pick up on their discussion of how BOSS is breaking the traditional firm mold through a subscription-based pricing model, prioritizing employees over billable hours, and more. Mike details practical strategies for attracting and retaining top talent, delighting clients with proactive service, and creating a culture of open communication. In an episode full of actionable tips for firm owners looking to transform their own organizations, John backs Mike’s insights up with his perspective as a consumer of CPA services and they both agree on the importance of making sure you are keeping your “internal customers”

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Contact

Benaiah Consulting Group
291 Private Road 5112
Grand Saline, Texas
Phone 903-962-2825
Email info@benaiahcg.com

Hours

Mon–Fri: 9am–5pm
Listen to our Podcast, CPA Life, at Libsyn
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